Natra has a positive view of its time spent at the PLMA Trade Show in Chicago

Thursday, 17 November 2016.

Natra was present for the 36th edition of the PLMA in Chicago, a trade show focused on the North-American market for private labels (Distributor Brands) and which took place on the 13th, 14th, and 15th of November.

In total, the trade show housed 1,300 exhibiting companies from 40 different countries and welcomed more than 10,000 professionals from the sector.  It is an event that has served as a meeting point for buyers of private labels, retailers, and wholesalers, where it is possible to discover a wide range of foods, snacks, and drinks, as well as products for the home and kitchen, or even health and beauty products.

Natra, who made the most of the trade show to exhibit their latest products, had a team of eight people and a dedicated stand of 30 square metres measure. Following two days of intense work, the chocolate and cocoa-derivative company has judged the results achieved at this show to be ‘very positive’ and, in the words of the Belgian Specialties Sales Director, Iñaki Abalia: ‘it is of strategic importance for the American market and of strategic importance for Natra and its internationalisation’.

The products which excited most interest, in terms of requests from guests who approached the stand, were firstly the spreadable creams, and secondly the traditional Belgian specialities, as well as the small Doypack-packaged bars and chocolate bars.

In terms of a visitor profile, Natra welcomed the most clients and potential clients from the United States, Canada, Mexico, Central America, and Brazil, all countries in which Natra currently markets its products.

As well as visiting PLMA, Natra was also present at Yummex 2016, held between the 7th and the 9th of November in Dubai, and at SIAL (Salon International de l’Alimentation), held from the 16th to the 20th of October in Paris, where it was warmly welcomed by the public.

About Natra

Natra is a multinational company which originated in Spain which manufactures chocolate and products derived from cocoa. The company has more than 1100 employees around the world and six specialised centres of production in Spain, Belgium, France, and Canada.

Natra has two classes of product: consumer products (bars of chocolate, chocolates, and Belgian truffles, chocolate slabs, and spreads) and industrial products (supplying products derived from cocoa, mainly cocoa powder and butter, and chocolate topping for the international food industry).