Natra considered essential to move forward in the commercial development that the company had so far in Asia-Pacific and establish a permanent business office in China in order to cover those markets. The direct presence in this market will allow Natra a better identification of business opportunities and consumer trends in terms of product categories, flavors, textures and packaging, while closer business relationships with key customers, direct management of the relations with the local distribution networks and operational improvements in the region, as for instance through potential agreements for the packaging of European-manufactured products.